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Word of Mouth Marketing vs Search: When Top Google Rankings Are Worthless - Tuesday, November 18, 2008
As an SEO professional it is easy to over-estimate the value of top search engine rankings. After all, we sell traffic and rankings. In some cases (thin affiliate sites, for instance) good SEO is the difference between a website worth $34 dollars and $34 million dollars, but for many service based b

Google's Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words - Tuesday, November 18, 2008
In recent years personalization, localization, universal search, search suggestion, and specialized algorithms like query deserves freshness have altered the landscape of search. But even outside of these add-ons, Google's core relevancy algorithms are (at least to some degree) query dependent.

Keeping Up With Changes to AdWords Quality Score Guidelines - Tuesday, November 18, 2008
If you’re about to launch your seasonal advertising campaign, it’s worth brushing up on the new requirements to keep costs as low as possible during the festive period. Although a poor Quality Score doesn’t necessarily mean that your seasonal ads won’t show, it does mean that costs are higher than t

Want to track Adobe Flash? Now you can! - Tuesday, November 18, 2008
In the past, Flash tracking was not provided out of the box, and every implementation had to be customized. Moreover, there was a lack of standards, and new developers who tracked Flash had to create their own processes to get it working. With this launch, tracking your Flash content has never been

Co-Founder Jerry Yang to Step Down As CEO - Tuesday, November 18, 2008
Yahoo! Inc. (Nasdaq:YHOO) today announced that its Board of Directors has initiated a search for a new Chief Executive Officer. Jerry Yang, co-Founder of Yahoo!, has decided to return to his former role as Chief Yahoo! upon the appointment of his successor as CEO, and he will also continue to serve

Social Media Can Be Cheap, But Its Not Free - Tuesday, November 04, 2008
One of the big reasons why social media can be so appealing to small businesses is because many of these tools/sites are free or very cheap to use. Which is perfect for small businesses that probably have very little in the way of a marketing budget to begin with. But there are still costs to cons

The SEO's 10 Commandments - Tuesday, November 04, 2008
According to Christopher Hart, Director of Eastern Region Operations for Bruce Clay, Inc.; there are 10 SEO commandments that should be followed.

50+ Must Read Web Design for ROI, Usability and SEO Articles - Tuesday, November 04, 2008
This collection of 50 must read web design for ROI, usability and SEO articles also embraces the philosophy behind designing websites for the ROI of it not the looks. It contains a few all time favorites from the early days of the web which still are true as well as mostly current cutting edge art

Tools of the SEO Trade - Tuesday, November 04, 2008
It’s a huge investment to build your own tools, and many SEOs don’t have such resources — in terms of internal staff or budget — at their disposal. That’s okay, you can accomplish a lot with publicly available tools. Note that you’ll still need to spend some money — for subscriptions.

Looking For An Alternative To Adsense? What About Adcenter? - Monday, October 20, 2008
Now that the Non-Disclosure Agreement has been lifted off the Beta Testing of the Microsoft Adcenter, DazzlinDonna with SEOScoop has brought to light some of the finer points of Microsofts Adcenter. In particular its amazing ad customization and ad unit rotations for testing purposes.

The Ultimate Google Analytics Plugins, Hacks & Tricks Collection - Monday, October 20, 2008
Bryan Eisenberg compliles a list of 21 plugins to use with Google Analytics.

SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers - Thursday, October 09, 2008
E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting their businesses, according to new survey data released by SLI Systems.

What You Need to Know Before Committing to SEO - Thursday, October 09, 2008
To enjoy the fruits that SEO can provide, you need to be well organized and develop a plan. Develop a successful SEO effort the same way you would develop any other successful initiative. Know what you're doing, where you want to go, what it will take to get there, how much it will cost, and the exp

Google's Algorithm is Shifting - Thursday, October 09, 2008
As many SEOs have speculated for years, the switch to a more logical algorithm based on user behavior is inevitable. Here are some of the factors that are starting to change search results.

Search Stats You Need to Know & The Bible of the Search Industry - Monday, September 29, 2008
These stats are right from some of the top sources in the industry such as Hitwise, comScore, eMarketer, etc so please click their links and check out everything they have to offer.

Common Problems with 404 Error Pages - Monday, September 29, 2008
SEO covers many aspects of a Web site, and recommendations can usually be grouped into one of three buckets: technical, content, or linking. It may surprise you to learn that the way a Web site handles 404 error pages can affect search engine rankings. Although some would argue how much negative wei

How to Hire a SEO Firm - According to Google - Tuesday, September 23, 2008
When web sites need outside marketing help to optimize content, build links and related services to rank higher and motivate more click throughs, Google offers some “useful suggestions to ask an SEO” for the selection process.

Google Search Engine Optimization Obsession - Tuesday, September 23, 2008
Face It - Worrying about some seo techniques some talk about is not worth your time, no matter how much of a science some try to make of it. You can spend a lot of time worrying about the latest SEO fad to grip the community, or you can take my advice here as an honest observation, and save yours

How Does Social Media Affect Search? - Tuesday, September 23, 2008
Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels? I think the answer is all of the above, depending on the situation. The growth in attention to social media as a marketing, communication and community building opportunity deserves attent

Getting to Know Local SEO - Tuesday, September 23, 2008
With more consumers going online, the time has never been better to integrate local SEO. This wave of consumers searching locally will continue growing. Fully supported HTML Web browsers have opened up the mobile market for consumers to search for products on the go. The channels consumers are u